Cider & Milk
Cider and Milk is a fashion brand for children. The shape represents the game that has a long history and culture in children's games Tic-tac-toe (American English), noughts and crosses (British English), or Xs and Os is a paper-and-pencil game for two players, X and O, who take turns marking the spaces in a 3×3 grid. The player who succeeds in placing three of their marks in a horizontal, vertical or the diagonal row is the winner. Children's brands can keep it light, fun, and cheery to capture the joy and curiosity of being a kid.
Service
Identity & Branding, Print, Digital & Web
Client
Cider & Milk
Year
2019
Country
California
Cider & Milk
These modern feeling in this brand design tend to speak more to the adults than the kids. The aim is to bring back feelings of a time when they were children and overjoyed at those memories again. The Clean shapes and a selection of tint colours are visible in these uncrowned designs that create playful and sober brand appeal. For the typeface, the bold sans serifs emphasise the brand Thus the modern age children's fashion brand Cider and Milk represents the playful attitude that defines every child a fashion style.
As such children, childhood grows with lots of games and play’s here as per the brand concepts these design shapes represents the children’s emotions. Therefore, continuing the design language as per the logo design concept.
Website Design
The brand has to live just as beautifully on tablets, phones and desktops as it does on brick-and-mortar shelves and counters. With a complete data- and SEO/SEM-driven platform, the brand not only looks amazing online, it’s also amazingly easy-to-find due to integrated digital marketing efforts.
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